UTM Builder & Tracking URL Generator
Create Google Analytics-ready tracking URLs for your marketing campaigns. Save presets and generate QR codes instantly.
The referrer: (e.g. google, newsletter)
Marketing medium: (e.g. cpc, banner, email)
Product, promo code, or slogan
Identify the paid keywords
Use to differentiate ads
Saved Presets
No saved presets yet
Master Your Marketing Tracking
You can't improve what you don't measure. Adding UTM parameters to your links is the #1 way to understand which tweets, emails, or ads are actually driving traffic to your site.
Our Free UTM Builder makes this process painless. Stop manually typing `?utm_source=` and making typos. Use our presets to enforce consistency across your whole team.
Why this Builder is Better
Preset Manager
Don't retype "Newsletter_Weekly" every time. Save your common sources and mediums as presets for one-click loading.
GA4 Ready
Fully compatible with the latest Google Analytics 4 standards. We track Source, Medium, Campaign, Term, and Content.
Instant QR Code
Printing a flyer? Generate a trackable QR code for your specific UTM link instantly. Perfect for offline-to-online tracking.
Best Practices via Example
| Parameter | Purpose | Good Example | Bad Example |
|---|---|---|---|
| utm_source | Where traffic comes from | google, facebook, newsletter | search_engine, 21-10-2023 |
| utm_medium | How it comes (channel) | cpc, banner, email | blue_button, link |
| utm_campaign | Why it is coming | summer_sale, launch_v2 | ad1, test |