Schema Markup Generator

Generate JSON-LD structured data for Google Rich Results. Choose a schema type, fill in the fields, and copy the code.

πŸ“ Article Fields

JSON-LD Output

<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Article"
}
</script>

Rich Result Preview

What is Schema Markup?

Schema markup is structured data that you add to your website's HTML to help search engines understand your content. When Google recognizes your schema markup, it can display rich results β€” enhanced search listings with star ratings, prices, FAQ dropdowns, event dates, and more.

Our generator creates JSON-LD (Google's recommended format) for 6 of the most impactful schema types. Simply fill in the form, preview the rich result, and copy the code to your site.

Why Structured Data Matters

Rich Results

Stand out in search with star ratings, FAQ accordions, prices, and event details right in Google results.

20-30% More Clicks

Sites with rich results consistently see higher click-through rates compared to plain blue link listings.

Google Recommended

JSON-LD is Google's preferred format β€” it sits in a script tag and doesn't affect your visible page content.

Supported Schema Types

πŸ“

Article

Blog posts, news articles, and editorial content with author, date, and publisher info.

❓

FAQ Page

Question-and-answer sections that appear as expandable dropdowns in search results.

πŸ“‹

HowTo

Step-by-step tutorials and guides with numbered steps and estimated time.

πŸ›οΈ

Product

E-commerce products with price, availability, brand, ratings, and reviews.

πŸ“

Local Business

Physical businesses with address, phone, geo coordinates, and opening hours.

πŸŽ‰

Event

Conferences, concerts, and events with dates, venue, tickets, and organizer.

Frequently Asked Questions

What is Schema Markup?β–Ό
Schema markup is structured data code added to your HTML that helps search engines understand your content and display rich results like ratings, FAQs, and prices in search listings.
What is JSON-LD?β–Ό
JSON-LD (JavaScript Object Notation for Linked Data) is Google's recommended format for adding structured data. It goes in a <script> tag in your page's <head> without affecting visible content.
Which schema type should I use?β–Ό
Article for blog posts, FAQ for Q&A pages, HowTo for tutorials, Product for items with prices, LocalBusiness for physical stores, Event for scheduled events.
How do I test my structured data?β–Ό
Use Google's Rich Results Test at search.google.com/test/rich-results or the Schema Markup Validator at validator.schema.org.
Does schema markup directly improve rankings?β–Ό
Not directly, but it significantly boosts click-through rates by creating eye-catching rich results. Higher CTR can indirectly signal relevance to Google.
Where do I add the JSON-LD script?β–Ό
Paste the generated <script type="application/ld+json"> block in the <head> section of your HTML page. In Next.js, use the metadata API.